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VPD Neck Brace

Cervical spine protection for mountain biking


Winner of ASU’s Design Excellence Award 2020


 





            01. Research





“POC Sports is a Swedish company with a strong mission to do the best they can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists.”

- POC Sports’ mission statement










One category of products that POC manufactures is mountain biking armor  - protective equipment that helps prevent or lessen torso and spinal injuries sustained from high-velocity crashes while riding. POC Sports calls it their VPD System.









Product Opportunity Gap

Cervical Spine Injury Prevention



 








Some of the most significant injuries in mountain biking occur in the cervical spine area, which can cause death or paralysis. The most common cervical spine injuries occur in the upper vertebrae near the skull. They’re caused by whiplash - a hyperextension of the head where it is forced backwards.
















The current solution:
mountain biking neck braces

Neck braces are a part of mountain-biking armor designed to prevent injury to the cervical spine in a crash. It does this by restricting harmful or fatal movement of the head and neck, while diverting high-velocity and high impact forces away from the cervical spine and onto parts of the upper chest and back.











The Gist


Neck braces are a crucial part of mountain biking safety and protection.
In mountain biking accidents where the cervical spine is affected, critical injury is 89% more likely without a neck brace, and death by cervical spine injury is 69% more likely without a neck brace.

POC Sports currently does not offer a neck brace.

Product opportunity gap criteria:


i.  Neck braces are a statistically vital part of mountain biking protection.
ii. Current lineup is lacking in the area of cervical spine injury prevention.
iii. There is an already established market for it; low risk, high incentive.
iv. Neck braces align with POC Sports’ brand + mission statement .

︎︎︎




Develop a POC Sports MTB neck brace using their visual brand language and body armor lineup.









02. Ideation










03. Development








04. Final